Samsung’s The Frame TV Is 40 Percent Off, Plus the Best October Prime Day Deals Under $25

Samsung’s The Frame remains one of the most recognizable art TVs, and the 2025 65-inch model is now available for $898—$600 off. That is a 40 percent discount and the model’s lowest price ever.

The sale makes the 2025 Frame a more compelling buy than Samsung’s newer Frame Pro, particularly for shoppers who want the art-display experience without paying a premium for the latest model. October Prime Day also includes a smaller selection of inexpensive tech and entertainment deals priced at $25 or less.

The best deal: Samsung 65-inch The Frame TV for $898

At $898, the 2025 65-inch Frame is $600 off during the October Prime Day sales period.

The Frame is designed to function as both a conventional television and a wall-mounted digital art display. Its matte, antireflective screen is the feature that most clearly separates it from an ordinary glossy TV. When the display shows a painting or photograph, the reduced reflections help it look more like framed artwork and less like a bright rectangle of glass.

That effect is most useful in rooms where the television remains visible when not in use. A standard TV can dominate a wall even when powered off; The Frame is intended to blend into the room more naturally.

Why the matte screen matters

A glossy television screen can reflect windows, lamps, and other light sources. It may also make displayed artwork look obviously electronic. The Frame’s matte coating reduces those reflections and softens the visual impression of the screen.

The result is not identical to a physical painting, but the difference can be substantial compared with a conventional glossy panel. The TV is also bright enough to remain visible in rooms with considerable natural light, which suits its intended use as a daytime art display.

The main trade-offs

The Frame is not the strongest choice for every kind of television viewing. Its strengths are the matte finish, bright-room performance, and art-focused design. Its weaknesses become more apparent in darker viewing conditions.

Dark-room picture quality is less impressive

The 2025 Frame does not have the strongest local dimming or black-and-gray contrast. In practical terms, dark scenes viewed in a dim room may look flatter and less convincing than they would on a television designed primarily around contrast performance.

That makes the deal more attractive for buyers who:

• Watch television in a bright living room
• Care about reducing reflections
• Want the screen to resemble wall art when idle
• Prefer a design-focused television over the best possible dark-room movie picture

It is less appealing for viewers who mainly watch films in a dark room and prioritize deep blacks, shadow detail, and high-contrast performance.

The art catalog is limited without a subscription

Samsung includes a rotating selection of 30 free art images. Access to the larger catalog requires a subscription to the Samsung Art Store, which costs $5 per month according to the deal report.

The paid catalog contains more than 5,000 images, including selections associated with institutions such as New York’s Metropolitan Museum of Art and the Art Institute of Chicago. That broader library may be worthwhile for owners who expect the TV to function as a continuously changing art display, but it adds an ongoing cost to a television that is already a significant purchase.

Buyers should therefore consider the total experience rather than focusing only on the discounted hardware price:

Feature	2025 Samsung The Frame
Sale price	$898
Discount	$600 off, or 40 percent
Screen size	65 inches
Screen finish	Matte, antireflective coating
Free art selection	Rotating catalog of 30 images
Larger art catalog	More than 5,000 images with Samsung Art Store subscription
Best environment	Bright rooms
Main limitation	Weaker dark-scene contrast than some alternatives

Should you buy the 2025 Frame or the Frame Pro?

Samsung’s newer Frame Pro (2026) is also on sale, but the available deal is described as significantly less attractive than the promotion on the 2025 model.

The Frame Pro adds an enhanced antireflective screen and an improved external One Connect box, which houses the TV’s inputs. Those changes may appeal to shoppers who want Samsung’s newest design or a cleaner installation, but the older model delivers the core art-TV concept at a much lower price.

For most shoppers, the decision comes down to priorities:

• Choose the 2025 Frame if the $898 price is the deciding factor and its existing matte display meets your needs.
• Consider the Frame Pro if the improved antireflective treatment and updated One Connect system justify paying more.
• Look elsewhere if dark-room movie performance matters more than the TV’s art-display design.

The Frame helped popularize the art-TV category, which now includes competing models from brands such as Amazon, TCL, and Hisense. Those alternatives may be worth comparing, but no pricing or performance information is provided here to determine whether any of them is a better value than this specific Samsung deal.

Other October Prime Day deals under $25

The October Prime Day budget roundup includes fewer items than in previous years, reflecting the broader rise in prices. Still, several useful products and entertainment picks fall at or below the $25 threshold.

The source material names the following deals:

JLab Go Air Pop wireless earbuds

The JLab Go Air Pop are inexpensive wireless earbuds with up to eight hours of battery life and up to 32 hours when combined with the charging case.

The case has a built-in USB-A charging plug, so you do not need to carry a separate charging cable. That is a practical feature for travel or for anyone who frequently misplaces small accessories.

They are best viewed as a budget-friendly convenience purchase rather than a replacement for higher-end earbuds with more advanced features. The available information does not provide enough detail to assess those areas.

Anker Nano 45W charger with display

Anker’s single-port USB-C charger can deliver up to 45 watts and has foldable prongs for easier storage. Its front-facing display shows information such as charge level and power flow.

The display is useful when you want to confirm that a device is drawing power or see the charger’s current status. Because it has a single USB-C port, it is more suitable for charging one device at a time than for managing several gadgets simultaneously.

Everything Everywhere All at Once

The film Everything Everywhere All at Once is included among the entertainment deals under $25. It is a genre-blending film that won the Academy Award for Best Picture, according to the source material.

For shoppers who would rather spend a small amount on a movie than add another gadget to an already crowded home, it is one of the more straightforward options in the roundup.

TP-Link Tapo Matter-Certified Smart Plug Mini

The TP-Link Tapo Matter-Certified Smart Plug Mini is a compact smart plug that can add connected features to an existing lamp or other compatible appliance.

The excerpt provides no further specifications, pricing, or compatibility details, so shoppers should verify those points on the product listing before buying.

Which deal makes the most sense?

The Samsung Frame deal is the standout purchase for someone specifically looking for an art TV. Its matte display and decorative design address a problem that ordinary televisions do not: how to make a large screen look less conspicuous when it is not being watched.

The low-cost Prime Day items serve a different purpose. The earbuds, charger, film, and smart plug are modest purchases that can be useful individually, but none offers the same kind of room-level design change as The Frame.

A sensible way to approach the sale is:

1. Buy The Frame only if you want the art-display function. The matte screen and decorative design are what justify choosing it over a conventional TV.
2. Check the room before buying. The TV is a better fit for a bright room than for a dark home-theater environment.
3. Account for the art subscription. The free catalog is limited to 30 rotating images; the larger library requires a $5 monthly Samsung Art Store subscription.
4. Compare the Frame Pro only if its upgrades matter to you. Its newer screen treatment and external connection box may not justify the additional cost for every buyer.
5. Treat under-$25 deals as targeted purchases. The budget roundup is useful for filling a specific need, but the lower price alone is not a reason to buy an item.

At $898, the 2025 Samsung The Frame is a particularly attractive deal for shoppers who value its distinctive art-TV design and primarily watch in a bright room. Buyers seeking the best dark-scene contrast, however, should look beyond its appearance before committing.

Sources

• “Everybody’s Favorite Art TV Is Nearly Half Off Right Now,” published October 6, 2026. https://www.wired.com/story/samsung-the-frame-tv-deal-prime-day-10-6-2026/
• “The best deals under $25 during October Prime Day,” published October 6, 2026.